Making The Everyday Extraordinary

With a long, rich history in the Santa Cruz and Bay Area real estate markets, the Kroft Hulsey Team is uniquely poised to help you successfully negotiate every aspect of buying, selling and investing. Our dedication is unwavering, as is our commitment to our customers.


Our mission is to simplify and elevate the experience of all things real estate by cultivating a character of integrity, innovation, and teamwork.


Living in the Bay Area for so many years gives us a unique perspective on the importance of relationships and community within real estate. With its ocean views, towering redwoods, and one-of-a-kind neighborhoods, the California Bay Area isn't just a beautiful place to live – it's the place we proudly call home.

Our work with you is about building a relationship with a community member and neighbor. 

Our job is to get to know you and help you reach your real estate goals. Real estate transactions can be complex, so we do our best as knowledge experts to bring clarity, trust, and ease to the process. When you work with us, you can expect deep market knowledge combined with honesty, timely communication, and a personal approach. 

We're here to help wherever you are on your real estate journey.

Get To Know Liz & Lance

Liz Kroft

Co-Founder & Realtor

Lance Hulsey

Co-Founder & Broker Associate


Years In Business Together


Closed Sales Volume


Happy Past Clients


Daily Cups Of Coffee

Awards & Recognition

Known & Relied On For Our Expertise In The Real Estate Industry & Community
  • Voted Best Real Estate Agency in Santa Cruz County by The Good Times Santa Cruz

  • The Kroft Hulsey Team Voted Runner-Up Best Real Estate Team in Santa Cruz County by The Good Times Santa Cruz

  • Liz Kroft serving as President of the Women’s Council of Realtors


  • Liz Kroft & Lance Hulsey voted Best Realtors in the Santa Cruz Sentinel Readers Choice Awards - San Lorenzo Valley

  • Lance Hulsey interviewed in Forbes, Realtor Magazine & Growing Up Santa Cruz

  • Liz Kroft serving on the board of The Women’s Council of Realtors as Treasurer & President Elect


  • Lance Hulsey on Technology Chair on brokerage’s Associate Leadership Council

  • Lance Hulsey Top 4 Santa Cruz County Realtors on Yelp


  • Liz Kroft was quoted in a Santa Cruz Sentinel article about local real estate

  • Presentation to Santa Cruz’s Modern Real Estate Professionals on community engagement

  • Lance Hulsey Top 4 Santa Cruz County Realtors on Yelp


  • December & July - Kroft Hulsey Team interviewed by KION Central Coast News TV interviews on local housing

  • Lance Hulsey served as productivity coach at brokerage training new and established agents

  • Lance Hulsey Top 3 Santa Cruz County Realtors on Yelp

  • Liz Kroft presented to Santa Cruz’s Modern Real Estate Professionals on online marketing


  • Liz Kroft interviewed by KCET television on the Pleasure Point section of the California Coastal Trail

  • Liz Kroft Quoted in a Santa Cruz Sentinel news article about local real estate


  • Liz Kroft presented to Leadership Santa Cruz County on the housing market and local economy

  • Liz Kroft Recognized by Placester in The Best Real Estate Marketing Plays of the year

  • Kroft Hulsey Team guest authors for Santa Cruz Life real estate section for six consecutive months


• Lance Hulsey featured in the Biography Channel pilot episode of a lifestyle tv series on Coastal Homes

Selling A Home?

Our comprehensive marketing plan delivers results.

Buying A Home?

Our buyers plan create success in today's market.

Travis H. (Ben Lomond)
Kati C. (Santa Cruz)
Scott C. (Boulder Creek)
Barb M. (Ben Lomond)
Robbie C. (Santa Cruz)
Eben L. (Ben Lomond)
Karl T. (Santa Cruz & Felton)
Steve W. (Felton & Ben Lomond)
Michael F. (Scotts Valley)
Leslie G. (Santa Cruz)
Ryan M. (Aptos)
Simone M. (Los Gatos & Santa Cruz)
Zach S. (San Jose & Santa Cruz)

Liz and Lance are two evolved humans. Honest, pragmatic, discerning, research and data-based, they make a very confusing process streamlined, reasonable and advantageous. Our home purchase process was unique in many ways, with unknown and undisclosed challenges popping up at every turn. Regardless, we always felt prepared and informed to make the best decision for our family. We felt unlimited support wether it be emotional, mental or logistical. There are a lot of real estate agents in the world, but few that are as competent and passionate as Lance Hulsey and Liz Kroft. We are indebted to them for all their hard work and deal making. We came out on top and have them to thank.

— Travis H. (Ben Lomond)


My husband and I worked with Liz and Lance to help buy our first home. Being new to the area, we interviewed a few agents and chose this team because of their deep and thorough knowledge of both Santa Cruz and the home buying process. They were extremely responsive and on top of the ball at all times, responding to us immediately, usually within the hour. We were unable to attend the home inspection, so Liz went on our behalf. She called me and put me on speakerphone at the end of the inspection so that I could listen to the synopsis. Their transparency and attitude made it easy to trust them; which is an important factor when making such a large decision! It also doesn’t hurt that Lance and Liz are friendly, easy to talk to and fun to hang out with. If you are looking for someone who is personable, knowledgeable and in it for you, this team is your best bet!

— Kati C. (Santa Cruz)


Liz Kroft and her partner Lance Hulsey worked tirelessly for nine months helping me purchase a lot to build a house on. Buildable lots are not easy to come by in Santa Cruz County, but with their determination (and answering my countless questions), we had success! I’m hoping to sell a house in the near future, and I’ll definitely enlist the help of these two experts. I will not hesitate to encourage anyone I know looking to buy or sell real estate in the area to contact Liz and Lance.

— Scott C. (Boulder Creek)


Lance assisted us recently in purchasing a home as an investment property, and he could not have been better to work with! He and his partner, Liz, made the process unbelievably easy and straightforward, from finding the property in the first place, right through to their kind gesture of having the home professionally cleaned for us before our tenants moved in. Throughout all stages of the purchase, they were quickly responsive to calls and text messages, and, we felt, went above and beyond to protect our interests, guide us, and make sure we came out happy at the end, and we absolutely did. His price-research and negotiation skills are stellar. Lance and Liz’s follow up post-purchase has been great, and I feel really good about giving them my highest recommendation.

— Barb M. (Ben Lomond)


I’m very excited to highly recommend the stellar Real Estate team of Liz Kroft and Lance Hulsey. Each brings their unique and well-honed skills to the process leaving no stone unturned. Their experience, marketing ideas, and genuine passion for the business and their clients, resulted in a great financial win for my family after they sold our home in Santa Cruz. Liz and Lance are very professional but are equally available for a shoulder to lean on during a sometimes emotional process. They are smart, kind, get the job done and have solutions for any obstacles that pop up. Thank you Liz and Lance for saving the day and making a great deal for us, we had a wonderful experience! You are always in our hearts.

— Robbie C. (Santa Cruz)


We had a wonderful experience working with Liz and Lance. They really took the time to understand what we were looking for, and they spent time with us finding the right house for our family. We were looking in the winter when there wasn’t a lot of housing stock on the market and they looked at every possible option with us. Their knowledge throughout the home buying process was invaluable. When we had our offer accepted, they spent many hours thoroughly researching the property, giving us the reassurance that there would be no surprises. Having two agents working as a team meant that they were always available for help or to go to look at properties.

— Eben L. (Ben Lomond)


Lance Hulsey is one of the best agents in the Santa Cruz area. He and his partner, Liz, helped me sell my townhouse in Santa Cruz and purchase a new house in Felton. This was all during the crazy winter storms we had. My new home was purchased on a contingency. He kept me calm and worked with the sellers agent as we sold my townhouse. Everything work out great! The sun came out and so did the buyers. They are extremely knowledgeable of the Santa Cruz area including the mountains. Which is extremely helpful. There are a lot of properties with issues up there. Lance can make sure you don’t make a mistake with his extensive knowledge of the area. I will definitely use Lance again and refer him to anyone looking to purchase or sell a home.

— Karl T. (Santa Cruz & Felton)


Liz and Lance recently helped my wife and I sell our home of 14 years and purchase another home in the same area. We love the area and desired additional features, an upgrade from our current house. We had a long list of “wants” and the bottom line is we ended up checking every box we wanted for our new home and then some. Equally as important is that Lance and Liz showed incredible integrity and professionalism throughout the entire process. It took about 6 months from the time we first spoke until we got the keys to our new place. We love our new home and couldn’t have done it without the strategic thinking, technical input, and tenacity of the “Liz and Lance” team. Speaking of team, I wasn’t sure how a real estate team operates. It seems most Realtors® go it alone not wanting to share the commission with others. I now see the tremendous benefits of hiring a team. It seemed like no matter what obstacle was presented or what problem needed to be solved one of them had the answer and when we needed to communicate, one or both of them were always available. This is a huge bonus in today’s busy market! They were there for us every step of the way and always had our best interests in mind and they complement each other very well. Also, their service did not stop with the purchase of our home as they continued to help us for months into our new home. I would say they went above and beyond. They are a great team! Hire these two, they will not disappoint you!

— Steve W. (Felton & Ben Lomond)


Liz Kroft and Lance Hulsey went above and beyond helping us navigate the extremely competitive Bay Area market to help us find our home in the redwoods by the beach. We closed today. They are ranked as the best in Santa Cruz County for good reason. Cant thank them enough!

— Michael F. (Scotts Valley)


I am retiring after this school year and relocating to Portland. It was an agent up there who connected me with Lance and his team, and boy am I glad they did! I’m in the middle of many changes and was already overwhelmed, but Liz and Lance made it all so easy. Lance is the great persuader, lol. He really knows this area and is totally service oriented, Liz knows all the steps and makes all the process understandable and easy and is a great negotiator. My house never even made it to market! It sold before the inspections, before the repairs, before being listed….and I got $25K over asking! They are great about supporting whatever you, the client, need, and are persistent, polite, and creative in what they do. Don’t miss your chance. Make sure you interview these guys if you are buying or selling.

— Leslie G. (Santa Cruz)


Lance and Liz were an amazing team to work with and they had the perfect combination of being aggressive and determined without feeling pushy. They calmed us down when we got stressed and kept us motivated to find our home. It truly felt like we had family that was taking care of our family and they found us a dream home near the ocean! Would definitely recommend them!

— Ryan M. (Aptos)


Liz sold our home in 8 days above and beyond our list price! We got out of our house and purchased the perfect home in the neighborhood where we wanted to be. I know many people that haven’t had that kind of success. Thanks again for everything! We really look forward to having you as a resource and being able to refer friends to you for real estate advice.

— Simone M. (Los Gatos & Santa Cruz)


We have gone through both a home sale and purchase with this real estate company, and if we could we’d sell another house right now just to have the opportunity to work with Liz! Not only does she have the highest level of experience and expertise, she is simply a pleasure to work with. This is absolutely who you want on your team if you’re thinking of buying or selling in the Bay Area!

— Zach S. (San Jose & Santa Cruz)

Together, we make miracles happen.

Together, we make miracles happen. in a manner of speaking — it’s really a combination of expertise, drive, and a near-total obsession with real estate. We pool our resources, knowledge, and connections to solve intractable problems and ensure our clients succeed. That’s why we’ve been named the “Best Realtors®” by the Santa Cruz Sentinel in 2020 and “Runner-Up Best Real Estate Team In Santa Cruz County” by the Good Times Santa Cruz in 2021 and 2022. It’s also why our clients keep referring their friends and family and returning. Contact us today, and find out what it’s like to have caring, knowledgeable, dedicated professionals by your side every step of the way. Oh, and we have a lot of fun along the way.
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