Real estate professionals review a tablet beside a digital display featuring a house and property charts.
How the Real Estate Buying Process is Changing

The real estate market is constantly evolving, and the way people buy homes is no exception. With technological advancements, shifts in buyer preferences, and changes … Read more

Wooden deck beside a blue-gray home, with a pergola, two blue chairs, and surrounding trees.
Secrets Revealed: How This Scotts Valley Home Went Into Contract In Under A Week

Liz Kroft

Discover the real estate magic that filled open houses with 26 groups in just one weekend, surpassing the Scotts Valley average of 31 days on the market. Explore the s… Read more

Suburban homes with varied blue and beige facades beneath a wide blue sky.
Foreclosure Activity Is Still Lower than the Norm

Liz Kroft

Have you seen headlines talking about the increase in foreclosures in today’s housing market? If so, they may leave you feeling a bit uneasy about what’s ahead. But re… Read more

Stone-and-brick house at dusk with three arched garage doors and an illuminated balcony.
Local Charm, Global Impact: Sol Property Advisors Redefines Boutique Real Estate

Liz Kroft

Boutique real estate excellence in Santa Cruz County and Monterey Bay. Sol Property Advisors combines local charm with national and global reach, offering personalized… Read more

Older couple embracing in a bright home with large windows.
Is It Time To Buy a Smaller Home?

Liz Kroft

Life events can have a major impact on what you need from your home, and retirement is one of the biggest changes many of us face. This period of your life can mean do… Read more

Modern open-plan living room with a gray sectional, wood-paneled wall, and glass doors.
A Seller's Guide to Navigating Today's Real Estate Environment

Liz Kroft

Unlock success in today's dynamic real estate market with expert seller strategies for attracting buyers today. Navigate market shifts, adapt to changing buyer needs, … Read more

Person holding a coin-filled savings jar labeled “SAVINGS.”
Exploring 401(k) for Your Home Purchase: Wise or Risky?

Liz Kroft

Pondering the prospect of using your 401(k) for a home down payment? Our latest blog explores the implications, providing insights into the potential risks and viable … Read more

Man in black glasses wearing a beige quarter-zip sweater over a blue checked shirt
Welcoming Guillermo: A New Addition to Our Real Estate Team

Liz Kroft

We're thrilled to introduce you to the latest member of our real estate family, Guillermo Guadron – your dynamic partner with a rich tapestry of experience.

White “hooray!” card with gold lettering and pink-and-white confetti on a wooden surface.
Client Success Story: How Savvy Buyers Outsmarted High Mortgage Rates

Liz Kroft

If you've been keeping up with recent articles on our blog and social media, you're likely already aware that today's real estate market can offer incredible opportuni… Read more

Say Hello

You’ve got questions and we can’t wait to answer them.