Secrets Revealed: How This Scotts Valley Home Went Into Contract In Under A Week

In the challenging real estate landscape of late February, marked by rainy weather and increasing interest rates, The Kroft Hulsey Team, led by Liz Kroft and Lance Hulsey, guided clients through an extraordinary success story.

Over the first and only weekend of open houses, an impressive 26 groups toured the property, a testament to the team's strategic approach.

The success in packing the open houses was a result of a comprehensive strategy, blending strategic updates, thoughtful repairs, and the implementation of the perfect pricing strategy.

At the core of many seller success stories lies a unique offering: concierge property preparation. This exclusive service empowers homeowners to strategically enhance their properties, ensuring maximum profitability upon sale. Through meticulously planned projects, The Kroft Hulsey Team elevates homes to meet the standards of top-dollar properties in the area, aligning with the desires and expectations of today's buyers. The best part? The team fronts all costs and handles every detail, simplifying the process for clients and allowing them to maximize profits effortlessly.

In this particular case, clients who had relocated out of state left the property in capable hands. In just 10 days, the team executed a plan that included replacing carpets, updating lighting, touching up paint, conducting a deep clean inside and out, performing inspections, and attending to various other details.

Then came the crucial pricing conversation – a delicate yet deliberate recommendation approached with a three-tiered pricing strategy, backed by a thorough analysis of market activity. The result? The home went under contract in a mere 7 days, surpassing the asking price – an achievement even more remarkable considering the Scotts Valley average of 31 days on the market this year.

Ready to create your success story? Your turn is next!