Secrets Revealed: How This Scotts Valley Home Went Into Contract In Under A Week

Liz Kroft  |  March 2, 2024

Secrets Revealed: How This Scotts Valley Home Went Into Contract In Under A Week

In the challenging real estate landscape of late February, marked by rainy weather and increasing interest rates, The Kroft Hulsey Team, led by Liz Kroft and Lance Hulsey, guided clients through an extraordinary success story.

Over the first and only weekend of open houses, an impressive 26 groups toured the property, a testament to the team's strategic approach.

The success in packing the open houses was a result of a comprehensive strategy, blending strategic updates, thoughtful repairs, and the implementation of the perfect pricing strategy.

At the core of many seller success stories lies a unique offering: concierge property preparation. This exclusive service empowers homeowners to strategically enhance their properties, ensuring maximum profitability upon sale. Through meticulously planned projects, The Kroft Hulsey Team elevates homes to meet the standards of top-dollar properties in the area, aligning with the desires and expectations of today's buyers. The best part? The team fronts all costs and handles every detail, simplifying the process for clients and allowing them to maximize profits effortlessly.

In this particular case, clients who had relocated out of state left the property in capable hands. In just 10 days, the team executed a plan that included replacing carpets, updating lighting, touching up paint, conducting a deep clean inside and out, performing inspections, and attending to various other details.

Then came the crucial pricing conversation – a delicate yet deliberate recommendation approached with a three-tiered pricing strategy, backed by a thorough analysis of market activity. The result? The home went under contract in a mere 7 days, surpassing the asking price – an achievement even more remarkable considering the Scotts Valley average of 31 days on the market this year.

Ready to create your success story? Your turn is next!

Contact The Kroft Hulsey Team Today!

Recent Blog Posts

Stay up to date on the latest real estate trends.


Secrets Revealed: How This Scotts Valley Home Went Into Contract In Under A Week

Discover the real estate magic that filled open houses with 26 groups in just one weekend, surpassing the Scotts Valley average of 31 days on the market. Explore the s… Read more

Market News

Foreclosure Activity Is Still Lower than the Norm

Have you seen headlines talking about the increase in foreclosures in today’s housing market? If so, they may leave you feeling a bit uneasy about what’s ahead. But re… Read more


Local Charm, Global Impact: Sol Property Advisors Redefines Boutique Real Estate

Boutique real estate excellence in Santa Cruz County and Monterey Bay. Sol Property Advisors combines local charm with national and global reach, offering personalized… Read more


Is It Time To Buy a Smaller Home?

Life events can have a major impact on what you need from your home, and retirement is one of the biggest changes many of us face. This period of your life can mean do… Read more


A Seller's Guide to Navigating Today's Real Estate Environment

Unlock success in today's dynamic real estate market with expert seller strategies for attracting buyers today. Navigate market shifts, adapt to changing buyer needs, … Read more


Exploring 401(k) for Your Home Purchase: Wise or Risky?

Pondering the prospect of using your 401(k) for a home down payment? Our latest blog explores the implications, providing insights into the potential risks and viable … Read more

Welcoming Guillermo: A New Addition to Our Real Estate Team

We're thrilled to introduce you to the latest member of our real estate family, Guillermo Guadron – your dynamic partner with a rich tapestry of experience.


Client Success Story: How Savvy Buyers Outsmarted High Mortgage Rates

If you've been keeping up with recent articles on our blog and social media, you're likely already aware that today's real estate market can offer incredible opportuni… Read more

Homeownership Tips

What Are Accessory Dwelling Units and How Can They Benefit You?

Are you searching for your dream home but struggling to find one that aligns with your budget? Maybe you're already a homeowner looking for extra income or a place to … Read more

Say Hello

You’ve got questions and we can’t wait to answer them.