Lance Hulsey

Lance Hulsey

Founder / Broker Associate

Get to Know Me

A licensed real estate agent since January 2006 and a Real Estate Broker since 2021, Lance Hulsey serves his real estate clients with the professional and personal engagement they need to achieve their goals. Whether they’re buying, selling, or investing, Lance works with them to create a realistic path and navigate market challenges while delivering a superior experience from start to finish.
A fourth-generation Santa Cruz native, Lance was a professional musician before heading into the family business of property tax consulting. Representing many blue-chip Fortune 500 companies, Lance steadily navigated corporate and government intricacies while determining and implementing the most winning strategies for his clients. Lance has always worked in different facets of real estate but was eager to move from the high-pressure corporate arena to the one-on-one transactional kind. He began by working with investors and slowly transitioned into handling all types of deals, a juggling act with which he was familiar and comfortable.
Lance is a founding member of the top-producing Kroft and Hulsey team and a co-founder of Sol Property Advisors. He believes that being a better agent makes the industry a better place for all, and his mission is to provide professional and ethical service to clients and colleagues alike. As a former productivity coach, Lance is ever-mindful of the high-level coaching he once received, and he pays it forward by sharing his knowledge and insights with other agents to help them grow their businesses, productivity, and successes. Lance also holds several industry designations, including as a Pricing Strategy Advisor (PSA) and Short Sales and Foreclosure Resource (SFR®).
When Lance isn’t selling real estate, you’ll often find him making music solo or collaborating with his musician friends. Lance is also a huge soccer and Formula One racing fan. He is married to his beautiful, German-born wife, Julia, and has two equally beautiful twin daughters, who are both competitive equestrians! Lance is passionate about giving back to his community through his company’s Heroes Housing Assistance program and by collecting food donations on behalf of local organizations. He’s also a member of the Women’s Council of Realtors®, which helps to empower women in real estate.


Keys Delivered


Years In Business


Daily Cups of Coffee


Wordle Wins

Selling A Home?

Awards & Milestones


  • Top 1% of agents at brokerage
  • Served on Agent Leadership Council at brokerage


  • Productivity Coach at brokerage
  • Double Gold Award from brokerage for closed sales volume
  • KION tv interview on the local housing market
  • Quoted in Santa Cruz Sentinel news article on changing housing market


  • Productivity Coach at BROKERAGE
  • KION Central Coast News TV interview on the local housing market
  • Top 3 teams in Q2 and Q3 at brokerage
  • Top 10 teams in the Northern California & Hawaii region at brokerage
  • KION Central Coast News TV interview on the local housing marketMarch - Presentation to Santa Cruz's Modern Real Estate Professionals



Travis H. (Ben Lomond)
Eben L. (Ben Lomond)
Scott C. (Boulder Creek)
Kati C. (Santa Cruz)
Barb M. (Ben Lomond)
Karl T. (Santa Cruz & Felton)
Robbie C. (Santa Cruz)
Steve W. (Felton & Ben Lomond)
Leslie G. (Santa Cruz)
Michael F. (Scotts Valley)
Ryan M. (Aptos)
Success Stories From Past Clients

Liz and Lance are two evolved humans. Honest, pragmatic, discerning, research and data-based, they make a very confusing process streamlined, reasonable and advantageous. Our home purchase process was unique in many ways, with unknown and undisclosed challenges popping up at every turn. Regardless, we always felt prepared and informed to make the best decision for our family. We felt unlimited support we...

— Travis H. (Ben Lomond)

Success Stories From Past Clients

We had a wonderful experience working with Liz and Lance. They really took the time to understand what we were looking for, and they spent time with us finding the right house for our family. We were looking in the winter when there wasn’t a lot of housing stock on the market and they looked at every possible option with us. Their knowledge throughout the home buying process was invaluable. When we had o...

— Eben L. (Ben Lomond)

Success Stories From Past Clients

Liz Kroft and her partner Lance Hulsey worked tirelessly for nine months helping me purchase a lot to build a house on. Buildable lots are not easy to come by in Santa Cruz County, but with their determination (and answering my countless questions), we had success! I’m hoping to sell a house in the near future, and I’ll definitely enlist the help of these two experts. I will not hesitate to encourage any...

— Scott C. (Boulder Creek)

Success Stories From Past Clients

My husband and I worked with Liz and Lance to help buy our first home. Being new to the area, we interviewed a few agents and chose this team because of their deep and thorough knowledge of both Santa Cruz and the home buying process. They were extremely responsive and on top of the ball at all times, responding to us immediately, usually within the hour. We were unable to attend the home inspection, so...

— Kati C. (Santa Cruz)

Success Stories From Past Clients

Lance assisted us recently in purchasing a home as an investment property, and he could not have been better to work with! He and his partner, Liz, made the process unbelievably easy and straightforward, from finding the property in the first place, right through to their kind gesture of having the home professionally cleaned for us before our tenants moved in. Throughout all stages of the purchase, they...

— Barb M. (Ben Lomond)

Success Stories From Past Clients

Lance Hulsey is one of the best agents in the Santa Cruz area. He and his partner, Liz, helped me sell my townhouse in Santa Cruz and purchase a new house in Felton. This was all during the crazy winter storms we had. My new home was purchased on a contingency. He kept me calm and worked with the sellers agent as we sold my townhouse. Everything work out great! The sun came out and so did the buyers. The...

— Karl T. (Santa Cruz & Felton)

Success Stories From Past Clients

I’m very excited to highly recommend the stellar Real Estate team of Liz Kroft and Lance Hulsey. Each brings their unique and well-honed skills to the process leaving no stone unturned. Their experience, marketing ideas, and genuine passion for the business and their clients, resulted in a great financial win for my family after they sold our home in Santa Cruz. Liz and Lance are very professional but ar...

— Robbie C. (Santa Cruz)

Success Stories From Past Clients

Liz and Lance recently helped my wife and I sell our home of 14 years and purchase another home in the same area. We love the area and desired additional features, an upgrade from our current house. We had a long list of “wants” and the bottom line is we ended up checking every box we wanted for our new home and then some. Equally as important is that Lance and Liz showed incredible integrity and profes...

— Steve W. (Felton & Ben Lomond)

Success Stories From Past Clients

I am retiring after this school year and relocating to Portland. It was an agent up there who connected me with Lance and his team, and boy am I glad they did! I’m in the middle of many changes and was already overwhelmed, but Liz and Lance made it all so easy. Lance is the great persuader, lol. He really knows this area and is totally service oriented, Liz knows all the steps and makes all the process ...

— Leslie G. (Santa Cruz)

Success Stories From Past Clients

Liz Kroft and Lance Hulsey went above and beyond helping us navigate the extremely competitive Bay Area market to help us find our home in the redwoods by the beach. We closed today. They are ranked as the best in Santa Cruz County for good reason. Cant thank them enough!

— Michael F. (Scotts Valley)

Success Stories From Past Clients

Lance and Liz were an amazing team to work with and they had the perfect combination of being aggressive and determined without feeling pushy. They calmed us down when we got stressed and kept us motivated to find our home. It truly felt like we had family that was taking care of our family and they found us a dream home near the ocean! Would definitely recommend them!

— Ryan M. (Aptos)

Success Stories From Past Clients

I just wanted to say how wonderful it was to work with Liz and Lance. I'm sure they could have sensed that I wasn't quite ready to let my house go but helped make it a smooth transition and were so patient with me. As my first selling experience it was fantastic overall so thank you!

— Renee L.


Work With Lance



With over 16 years of full-time experience and more than $124 million in sales across the greater Bay Area, Lance works tirelessly to be a well-regarded agent, industry innovator, and ambassador for his clients.